You might have heard about the Heinz mayo ad with a gay kiss that got banned in the U.K. because right-wingers complained. The ad below is a hundred times gayer, with a showtune-singing biker bear chorus line:
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I am mixed as to the "sell" portion of the short vid. Yes the guys were showing the bottle(s) but the men were distracting to the AD. I do NOT mean because they were gay but they just obstructed the idea of the ad to "sell Heinz". It was IMO production overkill.
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